Viral Marketing, Items 1 to 50

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"Viral Marketing" includes 122 items
This page contains items 1 to 50

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1. Viral Benchmarks Prove Elusive, Study Says, by Gregory Solman, Adweel, 10-13-2008 Although 70 percent of surveyed advertising and media agencies plan to increase their spending on viral videos, benchmarks of success remain relative throughout the marketing business, Solman reports.
2. What Makes a Video Viral?, by Andreas Roell, ClickZ, 9-30-2008 Though there's no formula for an effective viral video, it must (1) be a video worth talking about and (2) allude to the brand or product in an unobtrusive manner. Uses video of Tiger Woods PGA tour walking on water as an example.
3. One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye, by Jeff Sexton, FutureNow, 8-6-2008 Viral videos are often one-off affairs, but the only successful viral marketing videos seem to be launched as a series in a campaign, rather than as a single video. The author sites the formula: "Retention = Salience * Repetition." Gives examples.
4. Viral Link Building: Size Doesn't Always Matter, by Justilien Gaspard, Search Engine Watch, 9-4-2008 Most viral campaigns won't become large-scale. You can have a small campaign that has a big impact in your industry or community, says Gaspard.
5. Long Tails and Big Heads, by Farhad Manjoo, Slate, 7-14-2008 While it's true that we're now buying more obscure movies and music than ever before, Majoo explores why working slowly to produce big hits produces higher quality products through online word of mouth recommendations.
6. Go Viral or Bust, by Gary Stein, ClickZ Experts, 6-3-2008 Some marketers think that viral spread is a kind of magic that rarely happens and can't be planned. But you can in fact plan for viral results, if you set a clear goal, and then ask people to help you reach the goal.
7. Building a Brand with Widgets, by Rachael King, Business Week, 3-3-2008 The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing and web branding. King looks at widget campaign success and failures.
8. How to Be Funny Online, by Russell Scott, iMedia Connection, 4-11-2008 Humorous campaigns can be the biggest viral hits or virulent failures. Scott explains the rules for injecting humor without causing a fatal overdose for your brand.
9. The Wonderful World of Widgets, by P.J. Fusco, ClickZ Experts, 1-16-2008 Widgets: what they are, how to get them into the hands of the viral masses, and how to get the most search marketing value out of them.
10. The Whopper is deal. Long live the Whopper!, by Robert Gorell, GrokDotCom.com, 12-21-2007 Helpful analysis of a great example of an online viral campaign aided by short TV ads that lead people to a 7-minute video.
11. What Makes a Rumor So Easy to Spread?, by Gord Hotchkiss, Out of My Gord, 12-3-2007 What turns a rumor or message into a viral entity? An idea compelling enough to transcend a social group and leap out to other groups. Juicy rumors appeal to those who want to be "in the know." Negative rumors touch a darker side of human nature to build oneself up at the expense of others.
12. Viral Ad Inspiration, by Tessa Wegert, ClickZ Experts, 10-18-2007 Competitrack's Online Viral Monitoring subscription service is a comprehensive intelligence resource that allows you to keep track of every significant viral marketing effort, and it also provides deep insight into what works in viral.
13. Publisher Uses Viral Marketing to Promote New Book, by Helen Leggatt, BizReport, 10-29-2007 In a bid to attract more readers to an author's contemporary fiction, and a new book launch, Random House Canada to come up with a viral campaign using online video.
14. The Age of Influence, by David Myron, Destination CRM, 11-1-2007 The failure of many word-of-mouth marketing campaigns is largely due to their transparency, says Myron. Example of attempt by a software vendor to spark viral marketing through a too-long and only mildly funny video on YouTube.
15. Going Nuts Over Viral Marketing & Word-of-Mouth, by Robert Gorell, GrokDotCom.com, 10-22-2007 A discussion from several authors on the difference between viral marketing and word-of-mouth.
16. Viral Campaigns Falling Short, Says JupiterResearch, by Les Luchter, Online Media Daily, 9-5-2007 in a report "Viral Marketing: Bringing the Message to the Masses," JupiterResearch found that only 15% of viral campaigns in the past year prompted consumers to promote the marketer's message. 55% plan to reduce use of this tactic next year. Failing to understand the audience can lead to alienation of consumers.
17. Viral Marketing Isn't Catching On With Consumers, by Thomas Claburn, Information Week, 9-4-2007 Viral marketing isn't quite as contagious among consumers as advertisers would like, according to a new report from JupiterResearch. Problems include confusion about viral marketing metrics and that there are too many ads.
18. 'Viral Marketing' Inviting Way to Advertise, by Christia Gibbons, Arizona Business Gazette, 7-5-2007 Some experts describe viral marketing as a new form of Mary Kay cosmetics and Tupperware parties. If you can provide something consumers find entertaining, even if it's advertising, they are likely to expose themselves to it.
19. Managing Toward Virality, by Gary Stein, ClickZ Experts, 7-2-2007 Creating a viral campaign that works is difficult, akin to catching lightning in a bottle. What you can do is encourage viral results by managing 3 key elements: not just the creative, which has to be strong, but also the placement medium, and measuring (plus responding to) results.
20. Optimizing the "E-mail This" Marketing Opportunity, by Jeanne Jennings, ClickZ Experts, 6-4-2007 An 'e-mail this to a friend' button is a proven website function. 10 best practices that will maximize the benefit of adding this feature to your pages, from making sure it gets attention, to making the process user friendly and attractive.
21. Let Boomers Spread the Word, by Dawn Anfuso, iMedia Connection, 5-11-2007 Anfuso reports on a new survey confirming baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.
22. Beyond Word of Mouth, by Brandon Evans, iMedia Connection, 4-4-2007 Marketers who view consumers as partners rather than target markets will reap the rewards, says Evans, by interacting more closely with consumers.
23. Viral -- Marketing More Powerful Than SEO, by Mark Daoust, SEONews.com, 3-29-2007 Contends that viral marketing is more powerful than SEO. Examples from Xbox360, Gmail, and various viral videos. Buzz-worthy sites: (1) stroke people's egos, (2) promise to amaze, and (3) are original.
24. Anatomy of a Super Digg, by DanielTynski, SEOmoz.org, 2-21-2007 Tells the story of an attempt at link bait, an article entitled, "8 Diseases that Give You Superhuman Powers." The purpose was to get backlinks to increase PageRank of a car dealership site. It succeeded wildly. Before: 207 links, 7 days after: 3,545.
25. Five Rules of Viral Marketing, by Sean Carton, ClickZ Experts, 2-5-2007 It's a lot easier to make a mess of viral marketing than to succeed with it. Examples of viral campaigns gone horribly wrong establish rules for what not to do, such as don't try to be hip, and don't fake authenticity.
26. Make Your Site the Hub for Buzz, by Laurent Flores, iMedia Connection, 2-6-2007 Provide consumers what they need to spread the word about you, 'open up' and provide information for people to discuss, engage and buzz about you. Do this by starting on your brand website
27. How to Go Viral and Get Famous, by Jordan McCollum, Marketing Pilgrim, 2-19-2007 Learnings from an Arbor Networks viral marketing case study with three ground rules. (1) Don't blot your budget on a single campaign, (2) don't rely entirely on one single media, (3) look different from the rest of the pack.
28. MGM Adds Punch With Viral Marketing, by Helen Leggatt, Biz Report, 1-26-2007 A viral marketing firm is collaborating with MGM to create an online buzz for the release of the new Rocky movie. The applications are free and include various “Rocky Balboa”-themed skins for toolbars, email backgrounds, wallpapers and screensavers.
29. P&G Viral Effort Gets Wild and Crazy, MarketingVOX, 12-14-2006 Describes the "Men with Cramps" viral campaign designed to point to Proctor and Gamble's ThermaCare heat wraps for women's menstrual pain. More than 11 million consumers have interacted with the campaign.
30. Tapping Into Code Hunting, by Mark Kingdon, ClickZ Experts, 11-7-2006 A novel approach to viral marketing: create a 'secret' trail of clues or breadcrumbs scattered about the Internet landscape, and let your prospects find their way to a special deal by following the trail. Examples and how-to.
31. The Pocket Guide to Chatterbacking, by Pete Blackshaw, ClickZ Experts, 8-22-2006 Explanation and discussion of chatterbacking, a new form of advertising that rides the wave of consumer conversation and consumer-generated media. Not the same as word-of-mouth, viral, or buzz marketing, but closely related.
32. Viral Marketing Gets Structured, by Tessa Wegert, ClickZ Experts, 8-3-2006 Viral marketing seems inherently unpredictable, succeeding or failing according to factors that can hardly be controlled. PopularMedia is a viral marketing service provider that is able to develop reliable viral campaigns by testing, measuring and optimizing.
33. Link Bait Kool-Aid?, by Eric Ward, EricWard.com, 7-1-2006 The author objects to adding controversial, quirky elements to a website just to get links -- called "link baiting." "If it does nothing more than cause a little buzz or drive-by traffic, then you’ve wasted time and opportunity." Rather, add solid, useful content to your site that can be used over and over.
34. Why Aren't You Using Linkbait?, by Kim Roach, SiteReference, 7-19-2006 Linkbait, another word for viral marketing techniques to generate backlinks, is the new buzzword. The main hooks to get notice by bloggers are (1) news, (2) controversy, (3) resources, and (4) humor. Explains how to use each approach.
35. Measuring the grapevine, by Lynda Radosevich, B to B, 5-8-2006 Interest in word-of-mouth marketing (sometimes called consumer-generated media or social media) appears ready to be used in b-to-b as much as it has for consumer brands, according to Radosevich.
36. Word of Mouth: Boon or Bane?, by Don Peppers, Martha Rogers Ph.D., 1 to 1, 3-31-2006 Describes the ups and downs of customer word of mouth and the power of instant feedback, with Netflix as an example of how a handful of customers, or even one customer, has the power to turn your sound customer strategy into a problem.
37. Word Of Mouth, by Bill McCloskey, Media Post, 3-22-2006 Word of mouth marketing has taken on new significance with the proliferation of blogs and an explosion in consumer-generated media, says McCloskey. It has 3 areas of focus: monitoring, incorporating, and influencing.
38. Three WOM Channels You Can't Ignore, by Leah Woolford, iMedia Connection, 2-14-2006 Woolford says it is imperative for marketers to go "beyond the browser" with marketing efforts. Includes blogs, podcasts and word-of-mouth (viral) through "email to a friend."
39. Serving Viral Marketing to Hungry Consumers, by Tessa Wegert, ClickZ Experts, 2-16-2006 Indications are that major viral marketing campaigns such as Virtual Bartender and BMW's Thrilling Movies are still a big hit with consumers. The trick to success with viral is to make sure it's integrated with your brand, and represents it in a creative way.
40. Media Maze: Famous for Being Famous, by Jim Meskauskas, iMedia Connection, 1-24-2006 Meskauskas discusses how most word-of-mouth marketing is handled with the click of a mouse rather than words through the lips.
41. Humor Speeds Viral Spread, by Gavin O'Malley, Media Post, 1-26-2006 Reports study findings that is the most effective tool to encourage strong viral circulation, followed by news, medical and health care, religious and spiritual material, video games, business and personal finance.
42. Instant Branding: Viral E-Mail, Part 2, by Martin Lindstrom, ClickZ Experts, 1-24-2006 Viral e-mail branding campaigns such as McDonald's "Life on Mars" campaign, can deliver high-impact results at minimal cost. It's tricky to get the right balance of humor, irony, and brand message, all at the right time. Discussion of what works, and how to spot opportunities.
43. Nearly 90% of Internet Users Share Content via Email, Sharpe Partners, 1-25-2006 A study by Sharpe Partners found that 89% of US adult Internet users forward content to others via e-mail. 25% daily, 23% several times a week. Share with 1-3 people 41%, with 406 people 34%, 7-9 people 13%. Types of content shared: humorous, jokes, cartoons 88%, news items, articles 56%, health care, medical 32%, religious, spiritual 30%, games 25%, sports, hobbies 24%, business, personal finance 24%, sexually provocative content 12%.
44. Instant Branding: Viral E-Mail, Part 1, by Martin Lindstrom, ClickZ Experts, 12-27-2005 A look at 2 mega-sized viral marketing efforts that were all about branding (McDonalds, Disney). The keys to success are daring boldness, humor and great timing. Plus firm brand values, insight into popular culture, courage, judgment, prudence, coordination, and moderation.
45. What to Do When Your Client Wants a Chicken, by Mark Kingdon, ClickZ Experts, 10-25-2005 The Subservient Chicken has raised viral marketing's profile to epic levels, and now everyone wants a viral campaign. Step-by-step procedure for developing viral, emphasizing that you have to stretch beyond your brand comfort zone to succeed.
46. The Nine Rules of Buzz, by Cammie Dunaway, CMO Magazine, 9-1-2005 Dunaway presents Yahoo's "Nine Rules of Buzz Marketing," noting that 10 rules would be expected and that buzz marketing should be unexpected.
47. ViralMonitor, Chinwag, Offers announcements on the latest viral marketing trends, campaigns and results. It's a great place to learn about viral campaigns and promotions.
48. Setting the Grapevine Alight with Email, by Liza Virissimo, iMedia Connection, 6-6-2005 Virissimo explains how refer-a-friend marketing can provide astounding results by taking advantage of your customer's network. Explains basic rules to follow.
49. Making Waves, by Samar Farah, CMO Magazine, 7-1-2005 Describes Proctor & Gamble's word-of-mouth initiative, which draws 250,000 "connector" teens to a site designed to help the consumer products company to see whether the teens' actual behavior matches their claimed behavior.
50. Viral Lemmings, by Jeremy Lockhorn, ClickZ Experts, 6-20-2005 Viral marketing that grabs headlines often tends towards potty humor. A better approach to viral for most businesses is to foster word-of-mouth brand evangelism among your customers. Invite your most loyal fans to become insiders, empower them to spread the word.